As part of the nakanjani campgain the LoveLife billboards are back after a five year absence.
The billboards will cover three main taglines ‘I Challenge My Fears’; ‘My Future is Up to Me’ and ‘I Won’t Quit, My Time is Now’.
The billboards are in communities across South Africa and are also accompanied by public service announcements on the SAC platform which will run throught 2012.
LoveLife’s head of broadcasting Botha Swarts says each public service announcement will have a clear Nakanjani moment where the lead character tackles instead of shy away from difficult circumstances faced.
One point Lovelife